It all started with one devoted sweet tooth in a small kitchen in Stockholm, on a mission to connect the dots between the world of health and the wonderful world of scrumptious sweets. The founder of Tweek, Åsa Rosén, has always had a passion for treats of all shapes, tastes and sizes. With a hectic lifestyle, she developed a stress-related condition which led to an inability to work for long periods of time. This is where it all started. Åsa was determined to find ways to improve her condition and started scanning the globe for different foods and ingredients with known health benefits.‚Ä®Pastries, bars and other exciting innovations were created in the tiny kitchen in Stockholm.

The goal soon became clear to her as she began to learn more about these exciting ingredients; what if there was a way to create a new type of sweets without adding regular sugar? With natural, clean flavors and where appearance, taste and mouthfeel is no different from traditional candy?


The demand for natural ingredients in the foods and drinks we consume is steadily increasing. Tweek likes this trend and do what we can to contribute to the market of more natural alternatives.

Their sweets contain no added sugar and the caloric value of our wonderful sweets is up to 50% less than traditional candy. Yet appearance, taste and mouthfeel is no different. They also stay away from preservatives, palm oil and soy lecithin. 

Only with natural flavours and colouring extracts from nature in all of our products. The natural colours are a range of food ingredients with colouring properties. Did you know that the red in their wonderful gummies comes from sweet potatoes? And the purple from black carrots?

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